The global action camera market size is expected to reach USD 4,372.7 Million in 2028, and register a revenue CAGR of 8.3% during the forecast period. Steady action camera market revenue growth can be attributed to rising trend of sharing photographs and videos (both live and recorded) on social networking platforms and media sites such as Facebook, Twitter, Instagram, Tumblr, and Snapchat. An increasing number of individuals and social media influencers as well as celebrities regularly share digital content, images, videos, and other such content with friends and followers. This trend is expected to continue owing to increasing number of social media apps and easy accessibility. Currently, streaming of live videos is garnering significant traction worldwide, especially amongst youngsters. According to a study, about 34% of Generation Z persons born between 1997 and 2015 exhibit an increasing inclination towards live streaming, particularly on social media platforms and nearly 82% choose live video streaming over social media content. Also, availability of apps, such as Reels, TikTok, and Youtube Shorts to create and post short videos is a key factor driving robust demand for action cameras.
The global Action Camera Market report published by Emergen Research assesses the Action Camera market with regards to market size, market share, revenue growth, key segments, and regional bifurcation. The global Action Camera market is highly fragmented with numerous players operating on a global and regional level. The companies are engaged in mergers and acquisitions, joint ventures, and collaborations along with product advancements and RD activities to cater to the growing global demand and gain a robust footing in the market.
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Competitive Terrain:
The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Action Camera market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.
The leading market contenders listed in the report are:
Eastman Kodak Company, Olympus Corporation, Toshiba Corporation, CASIO Computer Co. Ltd., Panasonic Corporation, Sony Corporation, Garmin Ltd., SJCAM Ltd., GoPro Inc., and TomTom International BV
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Emergen Research has segmented the global Action Camera market on the basis of type, application, end-use, and region:
Segments Covered in this report are:
Product Type Outlook (Revenue, USD Million; 2018–2028)
- Box Type
- Cube Type
- Bullet Type
- Periscope and 360°
Resolution Outlook (Revenue, USD Million; 2018–2028)
- Ultra-High Definition
- Full High Definition
- High Definition
- Standard Definition
Application Outlook (Revenue, USD Million; 2018–2028)
- Sports
- Emergency Services
- Recreational Activities
- Others
The various regions analyzed in the report include:
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Key Objectives of the Report:
- Analysis and estimation of the Action Camera Market size and share for the projected period of 2022-2030
- Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
- Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Action Camera Market
- Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
- Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities
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